SSL

 SSL

What do you mean by SSL?

SSL or Secure Sockets Layer is an encryption-based Internet security protocol. It was first developed by Netscape in 1995 to ensure privacy, authentication, and data integrity in internet communications.

2. Benefits of SSL.

1. SSL Protect Customers' Data: In this highly competitive market, customer data, TDs' passwords, Credit Card, Debit card Details,s etc, is like a diamond for the organisation.

2. Protect Form Google Warning: Google with its consent updates has made good with its promise of making the internet a safer place by naming and shaming unencrypted sites HTTP sites.

3. Types of SSL.

1. Extended Validation: The highest ranking and most expensive SSL certificate type is an extended validation certificate 

2. Organization Validated: The organization validation SSL certificate's primary purpose is to encrypt sensitive information during transactions

3.Domain Validated: Compared to other SSLs Domain Validation SSL certificate have low assurance and minimal encryption. Hence the validation process to obtain this certificate type is minimal.

4. Different Prices and Plan SSL.

Hosting

Hosting

What is Web Hosting?

Web Hosting is like renting space on the internet or the web browser, it's equivalent to allocating server space to allocating server space on the World Wide Web. Which secures your dedicated environment for your web domain.

                      

Types of Hosting

Different Types of Hosting.

1. Free hosting.

2. Shared/Virtual hosting.

3. Dedicated hosting.

1. Free Hosting.

Free hosting is a non-paid hosting service. Many prominent sites offer to host some web pages at no cost, such as Hostinger.

Advantages of Free Hosting.

1. Free of Cost.

2. Websites can host advertising banners and other advertising.

Disadvantages:

1. Lacks customer support.

2. No control over your website.

2. Shared hosting:

Shared hosting is a web hosting service where many websites reside on one web server connected to the internet.

Advantages of Shared Hosting.

1. Easy and affordable.

2. Secured by hosting provider.

Disadvantages.

1. Shared resources can slow down the server.

2. Less flexible than dedicated hosting.

Dedicated hosting:

Dedicated hosting involves a dedicated server and is best suited for a large website with high traffic.

Advantages of Dedicated Hosting.

1. Ideal for large businesses. 2. Strong database support.

Disadvantage.

1. Very Expensive. 2. Required advanced technical skills.

SubDomain

 SubDomain

What do you mean by SubDomain?

A SubDomain is an additional directory of a Website's locations that is typically used to distinguish Content types or the information presented with each SubDomain. Subdomain addresses can help improve website navigation, SEO, or even website organisation.

There are both top-level domains (TLDs) and second-level domains(SLDs) to help identify the type of domain you are viewing or attempting to visit. A TLD typically includes the original Domain and/ or URL.

Benefits of using SubDomain.

.Isolated Content: SubDomain allows you to separate different sections of your website, so if your website deals with mountains worth of content every day, SubDomain can help.

.Better Keyword Emphasis: If you specific keyword that you want to promote separately subdomain can focus on a particular keyword niche and make it easier to target a broader audience.

.Global Reach: Subdomains are often used for international targeting. For ex. You can set up a country-specific SubDomain, e.g, uk.example.com.

Disadvantages of Subdomain.

.SEO Fragmentation: Subdomain your SEO efforts. Since search engines treat subdomains as a separate entity, each one must individually build up its SEO authority.

.Complex Maintenance: Managing Multiple subdomains can be Complex. Each SubDomain may require separate updates, plugins, security, configuration, and maintenance efforts.

.Duplicate Content: If you are careful, SubDomain can lead to unintentional duplicate content issues. When content is similar across subdomains, it can dilute the SEO value and may even trigger duplicate content penalties from search engines.

Some websites that are running on a SubDomain.

1. Smartsheet.com

2. sky.com

3. iu.edu

4. suny.edu

5. sc.gov

Domain

Domain

What do you mean by Domain Name?

A domain name refers to your Website address. This is what users type in a browser search bar to directly access your website. A Domain name is unique and cannot be shared between different sites.

What do you mean by Domain extension?

Domain extensions are the letters that follow the final period in a URL. Common extensions include.com.org.net.

Another term for a Domain extension is a top-level domain. That's because you can think of the parts of a domain name as classification levels.

What do you mean by Premium Domain?

The Difference between a premium domain and a regular domain may also be the difference between worldwide success and average; they can be a golden ticket to superior portfolios and handsome returns. 

What is a web page?

Web Page is the mean single document or page that is displayed in a web browser.

Like- Firefox,Google,Chrome,Opera.This is used to make up the world wide web and is used Chiefly to sell products and services to users or visitors.

Define the Following URL?

A URL(Uniform Resource Locator) is a unique identifier used to locate a resource on the Internet URL consists of multiple parts, including a protocol and domain name.

Traditional and Digital Marketing

Traditional and Digital Marketing. 

Difference Between Traditional Marketing and Digital Marketing.

Traditional Marketing is a form of Marketing that uses offline media to reach the target audience. It uses offline channels like television, direct mail, radio, etc.

Digital Marketing is a form of Marketing that uses online platforms and digital technologies to reach the target audience. For this, social media and the internet.

What is Traditional Marketing?

Traditional Marketing is an advertising tactic that uses offline materials to target consumers. It is a tool that marketers can use to engage with customers personally.

Offline Channels.- Traditional Marketing relies heavily on offline Channels, including radio and television ads.

What are the different types of traditional marketing?

Print Advertising = Involves placing ads in newspaper ads in newspaper flyers and other printed materials.

Broadcast Advertising = Include airing commercials on television or radio stations to promote product and services.

Telemarketing = Entails reaching out to potential customers via phone to promote product or service generate sales or collect market research data.

What is Digital Marketing?

Digital Marketing is a use of channels to market products and services in order to reach consumers.

Digital Marketing skills.

Social Media Marketing.

Social Media Optimization.

Email Marketing.

SEO.

Explain Different Types of Digital Marketing.

Content Marketing = Refers to information, valuable content like blog posts, how-to videos, and other instructional materials.

Search engine optimization (SEO) = is the strategy of creating content in such a way that search engines like Google will rank your page high on the search engine results page.

Social Media Marketing = Social Media platforms are used a Digital Marketing channels. Ads can be bought to reach a new audience.

Future of Digital Marketing.

The Future of Digital Marketing is Bright because now there is more Market and consumer awareness. Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses of their target audience.

Digital Marketing

Digital Marketing 

What is Marketing?

Refers to the activities a company undertakes to promote the buying or selling of products or Marketing and Selling.

Marketing is the set of institutions and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and partners. Marketing is the process of getting the public educated and excited about an organization's products and services.

What are the 4 Ps of Marketing?

1. Product.
2. Price.
3. Place.
4. Promotion

Product

Shape,size,Color: Product design be attractive and suitable for the target customer. 

Quality: The Product be must quality,meeting safety and durability standards.

Brand: A Strong brand creates differentiation and customer loyalty.

Packaging: Packaging not only protect the product but is also an effective marketing tool.

                                            PRICE

1. Cost-Based Pricing: Setting Prices Based on Product Production Cost, Plus a desired profit margin.
2. Value-Based Pricing: Determining price based on the perceived value of the product to the customer.
3. Competitive Pricing: Aligning prices with competitors to match or undercut them.
4. Dynamic Pricing: Adjusting Prices Based On Demand, Competition, or Other Factors. 

Place

1. Inventory Management: Ensuring the Right amount of product is available at the right time.
2. Logistics and transportation: Efficiently moving the Product from the Producer to the consumer.
3. Physical Store Location: Selecting optimal locations based on customers' demographics and accessibility. 

     

 

Promotion

1. Advertising: Paid non-personal communication through various media(TV, Radio, print, online).
2. Public Relations: Building positive relationships with the media and the public.
3. Sale Promotion: Short-term incentives to encourage purchase.
4. (sale, discount, promotion)
5. The Product: The item of service being sold must satisfy a consumer's need or desire.
6. Price: An item should be sold at the right price for consumer expectations, neither too low nor too high.
7. Place: The location where the product can be purchased is important for optimizing sales.
8. Promotion: The Public needs to be informed about the product and its features, to understand how it fills their need or desire.

What are the different business modules

Four types are Business Modules.

1. B2B: Business to Business.
2. C2C: Customers to Customers.
3. B2C: Business to Customer.
4. C2B: Customer-to-Business.

Explanation of Business Modules.

1. B2B: A Business Model where one company sells product or services another company.
2. C2C: One consumer selling goods or service to another consumer.
3. B2C= Business to consumer is a commerce model where Business sell product and service directly to consumer.
4. C2B= Consumer to Business model refers to the process consumer selling,product,service directly to Business and is considered the opposite of the B2C model.