Digital Marketing

Digital Marketing 

What is Marketing?

Refers to the activities a company undertakes to promote the buying or selling of products or Marketing and Selling.

Marketing is the set of institutions and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and partners. Marketing is the process of getting the public educated and excited about an organization's products and services.

What are the 4 Ps of Marketing?

1. Product.
2. Price.
3. Place.
4. Promotion

Product

Shape,size,Color: Product design be attractive and suitable for the target customer. 

Quality: The Product be must quality,meeting safety and durability standards.

Brand: A Strong brand creates differentiation and customer loyalty.

Packaging: Packaging not only protect the product but is also an effective marketing tool.

                                            PRICE

1. Cost-Based Pricing: Setting Prices Based on Product Production Cost, Plus a desired profit margin.
2. Value-Based Pricing: Determining price based on the perceived value of the product to the customer.
3. Competitive Pricing: Aligning prices with competitors to match or undercut them.
4. Dynamic Pricing: Adjusting Prices Based On Demand, Competition, or Other Factors. 

Place

1. Inventory Management: Ensuring the Right amount of product is available at the right time.
2. Logistics and transportation: Efficiently moving the Product from the Producer to the consumer.
3. Physical Store Location: Selecting optimal locations based on customers' demographics and accessibility. 

     

 

Promotion

1. Advertising: Paid non-personal communication through various media(TV, Radio, print, online).
2. Public Relations: Building positive relationships with the media and the public.
3. Sale Promotion: Short-term incentives to encourage purchase.
4. (sale, discount, promotion)
5. The Product: The item of service being sold must satisfy a consumer's need or desire.
6. Price: An item should be sold at the right price for consumer expectations, neither too low nor too high.
7. Place: The location where the product can be purchased is important for optimizing sales.
8. Promotion: The Public needs to be informed about the product and its features, to understand how it fills their need or desire.

What are the different business modules

Four types are Business Modules.

1. B2B: Business to Business.
2. C2C: Customers to Customers.
3. B2C: Business to Customer.
4. C2B: Customer-to-Business.

Explanation of Business Modules.

1. B2B: A Business Model where one company sells product or services another company.
2. C2C: One consumer selling goods or service to another consumer.
3. B2C= Business to consumer is a commerce model where Business sell product and service directly to consumer.
4. C2B= Consumer to Business model refers to the process consumer selling,product,service directly to Business and is considered the opposite of the B2C model.